A year after enterprise software firms began rolling out AI agents, most tools now look and act alike—creating confusion for companies trying to choose the right solution. And because many rely on the same OpenAI or Anthropic models, their offerings are almost indistinguishable, per The Information. Brands should prioritize AI agents that connect across ecosystems, protect data, and scale smarter instead of locking into one vendor’s walled garden. Doing so builds resilience, flexibility, and trust in an increasingly crowded AI market.

LinkedIn is scaling its BrandLink program with new creator-led shows and partnerships with publishers like BBC Studios, TED, and The Economist. Backed by sponsors including AT&T, IBM, SAP, and ServiceNow, the initiative reflects LinkedIn’s push into B2B video at scale. Since rebranding from the Wire Program in May, BrandLink revenues have grown nearly 200% quarter-over-quarter, while creator and publisher payouts more than tripled YoY. With US B2B video ad spend up nearly 18% this year, LinkedIn is positioning BrandLink as a premium marketplace balancing enterprise polish with creator authenticity at a time when audiences crave human-driven, unscripted content.

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