Drugmakers could ease fears of transactional, unsupervised prescribing by collaborating with patients’ regular care teams.

With tighter rules looming for D2C drug ads, pharma must strengthen its marketing efforts to healthcare professionals (HCPs). Delivering data-driven outreach and credible clinical content on digital channels that physicians frequent will be key to sustaining drug awareness and prescriptions amid declining HCP access.

Social health influencers can change physicians’ prescribing choices: But only if a campaign focuses on certain factors physicians value, like credibility.

Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.