Second-party Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Second-party
US B2B Marketing Data Spending Forecast 2025
Report
Aug 25, 2025
B2B marketing data spending is rising as marketers prioritize strategies that improve ROI, enable AI, and fuel pipeline growth. Trusted data sources and integrated tools are helping teams optimize segmentation, compliance, and campaign performance.
B2B Marketing Data
Report
Jul 10, 2018
This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
Powerful data and analysis on nearly every digital topic.
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