School Trends & Statistics
64% of US teens now use AI chatbots, reshaping expectations for brands
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
Consumers have already begun back-to-school shopping
Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.
Back-to-college retail will score top marks for spend
US back-to-college retail spending will reach a new high of $73.9 billion this year, beating last year’s record of $71.0 billion and eclipsing the pre-pandemic figure of $54.5 billion in 2019.
Most US Parents Believe Virtual/Distance Learning Will Hinder Their Child’s Success
As debate flares over the potential reopening of K-12 schools and universities this fall, 37% of US parents strongly disagree that their child would be just as successful with virtual/distance learning.
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