Scarcity marketing Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Scarcity marketing
Olive Garden shows how value can create buzz
Article
Jul 13, 2026
Rather than relying on discounts alone, the limited Pasta Pass creates attention that extends well beyond its sales.
From grocery aisles to drive-thrus, brands turn to limited releases to boost sales
Article
Jul 02, 2025
The trend: Scarcity still sells. Even as consumers become more budget-conscious, limited releases continue to spark outsize demand and buzz. Our take: Consumers are drawn to the new, the novel, and the exclusive. That’s why limited releases continue to deliver results. They create urgency and give brands a way to protect margins—even at a time when many shoppers are rethinking their overall spending.
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