As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.
US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.
Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.
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