The retail experience emerging in 2021 suggests that companies need to be able to adjust to rapidly changing conditions—technology and taking chances will be key to that flexibility. Curated by eMarketer, this special collection of interviews will help you understand how brands are focusing on innovation and digital integration as they modify their marketing strategies for the “new normal.”

Over the past year, digital technologies accelerated and reshaped how we work and socialize. Curated by eMarketer, this special collection of interviews will help you explore digital’s acceleration and the changes it has brought in this new era.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.