Retail tech Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail tech

AI Can Recommend. But Can It Sell? | Behind the Numbers

Audio
Jun 12, 2026

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

How consumers connect with their favorite brands—and what brands can do to deepen loyalty

Article
May 07, 2025

Consumers stick with retail brands that reflect their identity, act with integrity, and make them feel good—especially when those brands recognize loyal customers. Perks like early access matter, but tech like AI only resonates when it genuinely makes shopping easier. To keep people engaged, brands should focus on making all customers—from high earners to rural shoppers—feel seen and valued. Here’s how consumers view their favorite brands and how brands can provide more value to loyal customers.

2024 Retailer Awards: Innovation, reinvention, and winning the heart of Gen Z

Article
Dec 20, 2024

Retailers had a whirlwind 2024 that saw consumers seeking value, rising in-store visits, and widespread technological experimentation. To honor individual retailers who stood out, our analysts voted on a number of categories and discussed the winners on a new episode of the "Behind the Numbers: Reimagining Retail" podcast.

Looma capitalizes on in-store media trend with $10 million funding boost

Looma capitalizes on in-store media trend with $10 million funding boost

Article
Sep 26, 2024

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

Retailers boost tech investments to offer shoppers improved, more relevant experiences

Retailers boost tech investments to offer shoppers improved, more relevant experiences

Article
Sep 10, 2024

Retailers invest in virtual reality, mobile apps, and AI to improve the customer experience: Walmart, Levi’s, and Family Dollar are among the companies turning to tech to boost sales.

Walmart, Dollar General pull back on self-checkout, but here’s why the tech isn’t going anywhere

Article
May 06, 2024

Retailers like Dollar General, Walmart, and Target are rethinking the self-checkout experience, scaling back on kiosks or removing self-checkout from their locations altogether. But considering 55% of US adults prefer to get through their in-store grocery shopping as fast as possible (according to a November 2023 survey from Kearney) it’s unlikely self-checkout will be leaving stores anytime soon. Here are five stats on self-checkout, including how and why consumers like to use it, the reason some retailers are pulling back, and what the future holds for the technology.

Retailers leverage store intelligence tech to improve price planning

Retailers leverage store intelligence tech to improve price planning

Article
Apr 29, 2024

Nearly half (49%) of US retailers report using store intelligence technologies (like AI/machine learning, IoT sensors, shelf-edge cameras) have improved price planning, according to a March 2024 report from Coresight Research sponsored by Simbe.

Spotlight: Southeast Asia Proximity Mobile Payments Forecast 2022

Spotlight: Southeast Asia Proximity Mobile Payments Forecast 2022

Report
Oct 26, 2022

In 2022, four of the six Southeast Asian countries in our forecast will see double-digit growth in their number of proximity mobile payment users. Beyond delivering convenience to consumers, a host of other factors are driving adoption in the region.

Innovation in Asia: Consumer-ready AR accelerates in China

Innovation in Asia: Consumer-ready AR accelerates in China

Article
Jan 05, 2022

The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China. Advances in hardware and new AR commerce use cases are paving the way.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Is Scan-and-Go the Future of Retail?

Is Scan-and-Go the Future of Retail?

Article
Feb 11, 2019

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

Are Younger Shoppers Always More Tech Friendly?

Are Younger Shoppers Always More Tech Friendly?

Article
Feb 04, 2019

While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.

Retailers and Shoppers Are on Totally Different Pages About Tech

Retailers and Shoppers Are on Totally Different Pages About Tech

Article
Jan 15, 2019

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

Five Charts: The State of Retail Tech

Five Charts: The State of Retail Tech

Article
Jan 03, 2019

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

China Retail and Ecommerce 2018

China Retail and Ecommerce 2018

Report
Dec 05, 2018

China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Shoppers Like Emerging Tech in Theory

Shoppers Like Emerging Tech in Theory

Article
Oct 10, 2018

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

How Consumers Are Acclimating to Automation

How Consumers Are Acclimating to Automation

Article
Sep 26, 2018

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

Visual Search 2018

Visual Search 2018

Report
Sep 26, 2018

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

No Retail Tech, Please. We're Affluent

No Retail Tech, Please. We're Affluent

Article
Aug 21, 2018

About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or