Retail membership program Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail membership program
Dick’s tests paid loyalty to deepen customer ties
Article
Jul 02, 2026
A new paid tier pairs guaranteed rewards with exclusive perks.
How retail membership programs harness first-party data for advertisers
Article
Jun 05, 2024
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
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