On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn.

McDonald’s wants $1 billion from advertising: Its entry into the market means more opportunities to reach lower-income consumers.

The partnership adds CTV inventory and stronger campaign tools as advertisers demand more from retail media networks.

Amazon’s and Walmart’s on-site campaign strategies suit conversion goals, while other RMN off-site runs extend awareness.

Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.

Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.

Retail media ad spend will hit $300 billion by 2030: Advertisers are treating RMNs as a full-funnel channel, not just a tool for driving purchases.

US programmatic advertising is consolidating around video, CTV, walled gardens, retail media, and agentic AI. Marketers need to balance signal, scale, transparency, and control as automated buying enters its next phase.

Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.

Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.

Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season.

Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.

On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.

This summer, Banana Boat rolled out a creator-led campaign to shine some light on consumer attitudes and to promote its “Sheer Sensitive” sunscreen line with social media, retail media networks, and Major League Baseball media channels.

Financial media networks are growing fast, but they face a fundamental weakness: Consumers bank everywhere and shop elsewhere. Closing that gap will determine whether they become major media players or niche data providers.

On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.

Partnerships with TikTok and DirecTV aim to expand reach while challenging Amazon’s and Walmart’s hold on retail media dollars.

Google and Walmart link YouTube ads to sales: DV360 taps Walmart data to tie video spend to checkout results, tightening commerce attribution.

Retail media tightens its grip: 73% of advertisers plan to spend more as RMNs pair scale with closed-loop proof.