Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests.
Amid real challenges, retailers get a glimmer of good news: Retail sales rose 4.2% YoY in January, and spending at restaurants and bars jumped 5.4% YoY.
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