Target introduced a self-checkout experience designed for blind and low-vision shoppers, as well as customers with mobility disabilities. For retailers, introducing accessible features is a relatively low lift that can immeasurably improve the experience for a subset of customers. They also boost goodwill—which Target desperately needs right now. Such solutions offer a crucial point of differentiation at a time when consumers are being especially strategic about where they spend.

Walmart makes it easier for visually impaired shoppers to navigate stores: The retailer partnered with Aira to offer customers wayfinding services, its latest move to improve accessibility.