Refund Trends & Statistics
A small bonus is all it takes to keep refund dollars in your store
54% of digital shoppers would choose store credit over a cash refund if they got a bonus, like $105 in credit for a $100 return, according to an August survey from Narvar.
More than half of consumers making returns expect refunds within the day
21% of US consumers making returns expect refunds immediately, while 33% expect them in 24 hours, per an August 2024 report by Narvar. Some 40% say a day is the longest acceptable time to wait for a refund.
The top reasons online shoppers make returns
The leading reason consumers in the UK and US return online purchases is due to fit, size, or color, according to Coveo. Damage, defects, and poor quality are other top reasons. Some 18% of UK and US consumers make returns because they order multiple sizes with the intent of keeping only those that fit.
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