Reach and frequency Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Reach and frequency
Google expands frequency controls to help curb ad fatigue across campaigns
Article
Jul 14, 2026
Google expands YouTube ad frequency controls: Advertisers can manage exposure across campaign groups, reducing repetitive ads while preserving scale.
LinkedIn and Amazon Ads give B2B marketers a new path into CTV
Article
May 08, 2026
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
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