Digital users in Quebec—most of whom speak French as their first language—have unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

At a time when reliable information about the coronavirus is critical, trust in the news media in Canada is not as high as it should be, according to new research.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.