Q4 Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Q4

Affirm Card is a powerful growth engine for Affirms fiscal Q4

Article
Sep 02, 2025

The news: Affirm’s gross merchandise volume (GMV) grew 43% YoY to $10.4 billion, per Q4 FY 2025 earnings (ended June 30). The buy now, pay later (BNPL) company reported strong numbers across the board. Revenues soared 33% YoY to $876 million. Active consumers increased 24% YoY to 23 million. Transactions per active customer grew 19% to 5.8. The number of active merchants jumped 24% to 337,000. Our take: Affirm’s dominance in the US market is propelled by powerful Affirm Card spend—we forecast Affirm will edge out Klarna in terms of US volume by $4.7 billion. If the firm can keep growing its average ticket size, it could carve out a healthy niche in the consumer credit market: purchases that are too small to jump through the hoops of securing a personal loan but too large to pay off in one month on a credit card balance.

Walmart, Amazon lead holiday retail gains while Target, Macy's face margin pressure

Article
Mar 03, 2025

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

Disney+ subscribers dip slightly in Q1, but sports is a bright spot

Article
Feb 06, 2025

Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.

Meta beats Q4 expectations and announces lofty AI goals

Article
Jan 30, 2025

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

30% of Disney+ subscribers use the AVOD tier, earnings call reveals

30% of Disney+ subscribers use the AVOD tier, earnings call reveals

Article
Nov 14, 2024

A hot mic moment revealed Disney’s advertising audience: The company’s Q4 earnings came with AVOD revelations and significant gains in India.


Hard-pressed US regional banks are investing in growth strategies in 2024

Hard-pressed US regional banks are investing in growth strategies in 2024

Article
Jan 26, 2024

To weather the ongoing storm, they’re investing in a variety of growth strategies.

2023 was a strong year for Netflix. With the WWE, the future looks even brighter.

2023 was a strong year for Netflix. With the WWE, the future looks even brighter.

Article
Jan 24, 2024

Netflix rounds out its best quarter with a WWE rights deal: The streamer is still seeing strong subscription and revenue growth thanks to an ad-supported boom.

One-time expenses thwarted the Q4 2023 bank earnings that could have been

One-time expenses thwarted the Q4 2023 bank earnings that could have been

Article
Jan 17, 2024

Profits dropped when big banks got the bill for last year’s banking crisis—along with some other expenses.

The good, the bad, the ugly: Zooming in on Amazon’s Q4 results

Article
Feb 21, 2023

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4.

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Twitter loses more than 500 of its top advertisers in three months

Twitter loses more than 500 of its top advertisers in three months

Article
Jan 23, 2023

Twitter’s balance sheet is looking rough: The company lost more than 500 of its top advertisers, and Q4 revenues tanked 35%.

The Daily: The bright spots of Amazon's business, returns convenience, and in-store holiday shopping

Audio
Nov 10, 2022

On today's episode, we discuss what to make of the apparent turnaround in Amazon's online store sales growth, why Amazon's ad business stands out, and what to expect from the ecommerce giant in Q4. "In Other News," we talk about the secret to returns convenience and how much people will be shopping in stores this holiday season. Tune in to the discussion with our analyst Andrew Lipsman.

The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with cable

Audio
Nov 07, 2022

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

Apple made quarterly record 85M iPhones in Q4

Article
Mar 02, 2022

Global iPhone production hits record growth despite chip, component crisis: Demand for iPhone 13 models, reduced pricing on older handsets, and Huawei’s declining market share help Apple reclaim smartphone leadership.

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