Pymnts Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pymnts

FAQ on credit cards: Payment networks, generational shifts, and the rise of financial media in 2026

Article
Jan 28, 2026

This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.

Half of Gen Zers and millennials are open to switching to local financial institutions

Article
Oct 03, 2024

A new report found that having the best mobile banking app isn’t enough to retain these digital natives.

Open banking needs better consent handling to allay consumers’ security worries

Open banking needs better consent handling to allay consumers’ security worries

Article
Dec 06, 2021

A PYMNTS report outlines how banks and third-party financial services companies can remove an impediment to winning over consumers’ trust by improving data-consent processes.

Adapt or die: How digital payments keep customers loyal | Sponsored Content

Article
Oct 13, 2021

In a survey, 60% of consumers said they will not give their business to merchants who fail to offer digital payment options.

Consumers cite ‘data security’ as a reason for not switching their primary status to neobanks

Article
Sep 28, 2021

Nearly half of US survey respondents uninterested in banking primarily through a digital-only bank cited data security as a concern, according to a PYMNTS-Optherium report.

Ecommerce and Retail Customer Experience 2021

Ecommerce and Retail Customer Experience 2021

Report
May 24, 2021

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

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