Ptv Trends & Statistics
Live TV Isn’t Ready for Programmatic Yet
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Programmatic Advertising Beyond Display
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.
Television Update, Fall 2018
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.
Powerful data and analysis on nearly every digital topic.
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