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Proximity Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Proximity
The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

Four Mobile Payment Trends to Watch for in 2019

Four Mobile Payment Trends to Watch for in 2019

Article
Dec 20, 2018

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

China and India Lead in Proximity Mobile Payment Usage for 2019

China and India Lead in Proximity Mobile Payment Usage for 2019

Article
Dec 19, 2018

China and India lead the world in the number of proximity mobile payment users, and that's primarily due to an explosion of newly minted middle-class consumers eschewing credit cards in favor of easier to use mobile options.

Global Proximity Mobile Payment Users

Global Proximity Mobile Payment Users

Report
Dec 17, 2018

Of the 938.2 million proximity mobile payment users worldwide, over two-thirds reside in China and India. Consumer adoption is still in its early days for most markets, but there will be fast growth in retailer support and usage over the next few years.

Mobile Trends 2019

Mobile Trends 2019

Report
Dec 06, 2018

Mobile will continue to attract more ad dollars in 2019. With that in mind, this report presents 10 predictions to help marketers navigate the mobile and media landscape in 2019.

Who's Using P2P Payments in the US?

Article
Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

Podcast Three-Pack: Mobile Payments Trends

Audio
Nov 29, 2018

Adoption of mobile payments varies widely from market to market around the world. The US, with a robust banking and credit system, has been slow to adopt mobile payments, but behaviors are changing. In this three-pack podcast playlist, we discuss market drivers and where the industry is going next.

Shoppers Embrace Mobile for Everything Except Payments

Shoppers Embrace Mobile for Everything Except Payments

Article
Nov 12, 2018

Mobile has become integral to the shopping experience, yet when it comes to transacting—especially in store—US consumers still aren't fully on-board.

The Mobile Payments Series: US

The Mobile Payments Series: US

Article
Nov 09, 2018

This year, 55.0 million people in the US will use mobile payments, making up 20.2% of the population, according to eMarketer estimates.

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The Mobile Payments Series: Germany

Article
Nov 08, 2018

The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.

The Mobile Payments Series: China

Article
Nov 07, 2018

In China, mobile payments have made large inroads thanks to rapid smartphone adoption and the absence of alternative payment methods.

The Mobile Payments Series: The UK

Article
Nov 06, 2018

Mobile payment adoption in the UK isn't as widespread as in other markets, with only 7.2 million people in the country expected to use the payment method this year.

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