Prophet Trends & Statistics

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The Rise of China’s Omnichannel Luxury Consumers

The Rise of China’s Omnichannel Luxury Consumers

Report
Oct 02, 2018

Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

In China, 'Demonstration of Success' Contributes to Luxury's Rise

In China, 'Demonstration of Success' Contributes to Luxury's Rise

Interview
Sep 24, 2018

Tom Doctoroff, chief cultural insights officer at Prophet, spoke about the drivers of luxury consumption in China.

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