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Premiumization Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Premiumization

On Running boosts FY 2025 outlook on premiumization push

Article
May 13, 2025

On Running leans into premiumization to offset tariff impact: The company plans to raise prices as enthusiasm for its expensive sneakers remains high.

Starbucks trims workforce, menu to streamline operations

Article
Feb 24, 2025

Starbucks to lay off 1,100 workers in a bid for efficiency: The coffee company is also reducing its menu by 30% to improve order speed and consistency.

Levi’s considers Dockers sale as brand reinvention bears fruit

Article
Oct 03, 2024

Dockers’ poor sales weighed heavily on Levi’s Q3 performance: The retailer is looking to offload the brand in order to focus on booming demand for its core denim products, as well as its Beyond Yoga business.

PepsiCo, Conagra are losing the battle against private labels

PepsiCo, Conagra are losing the battle against private labels

Article
Jul 11, 2024

PepsiCo and Conagra temper outlooks as they struggle with consumers’ shrinkflation concerns: Sales volumes for both companies fell as private labels capture record dollar and unit share.

CPG recovery is uneven as cost pressures exacerbate market bifurcation

CPG recovery is uneven as cost pressures exacerbate market bifurcation

Article
Apr 25, 2024

Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.

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