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EMARKETER

Premium brand positioning Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Premium brand positioning

Under Armour bets on culture to grow its women’s business

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Jul 02, 2026

Influencers and fashion replace traditional sports sponsorships.

Lululemon’s merchandising missteps hurt its premium positioning

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Jan 21, 2026

The athleisure retailer pulled yet another line of leggings after complaints that they were too sheer.

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