Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.