Podcast media buying Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Podcast media buying
YouTube passes Spotify in UK podcasts as video ads gain a wider role
Article
Jul 14, 2026
YouTube passes Spotify in UK podcasts: The margin is small, but the change makes video harder for brands to treat as optional.
The Podcast Advertising Opportunity
Report
Jan 06, 2026
The rise of video podcasts has transformed the medium, creating new opportunities for advertisers. But as the ecosystem becomes more sophisticated, complexities are creating challenges for ad buyers and media platforms.
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