PNC’s redesigned app, launching in H1 2026, will include “incremental functionality.” The bank hinted at digital direct deposit switching and instant debit card issuance. The new app is a culmination of several years’ worth of work replatforming digital banking. PNC’s aggressive strategy for branch banking includes deploying $2 billion on more than 300 new or renovated branches through 2030 and hiring 2,000 people to support them. When executed well, branch investments should pay off with increased brand awareness and more sales across channels.

Marketers are the masters of the portmanteau—a combination of two existing words into a new concept. Words like “phygital,” “fediverse,” and “edutainment” are tossed around, but what do they actually mean? Here are a few of our favorites.