Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.
Amid economic uncertainty, brands and retailers need to reevaluate how they market sustainability to consumers who are more concerned about prices than the environment.
The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.
Consumers want to buy sustainable products: But inflation is driving them to trade down, which may slow sales of products made from recycled materials as well as organic foods.
Resale is on-brand for outdoor retailers REI, Patagonia, and Dick’s: It’s also a massive opportunity as consumers are increasingly looking to buy pre-owned items.
It's not easy to quantify whether consumers are spending more on minimalist lifestyles or just becoming more discerning about the things they do spend money on. The rise of private labels and consumers caring less about specific brands of household goods, food and clothing speaks to a shift in values.
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