Password Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Password

Consumers’ password fatigue adds to retailers’ cart abandonment problems

Article
Dec 23, 2024

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Over a third of US Netflix users don’t pay full price, if at all

Over a third of US Netflix users don’t pay full price, if at all

Article
May 02, 2022

Almost one-quarter of US adult Netflix users aren’t paying to use the platform. The majority, or 63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.

Would Netflix’s account-sharing crackdown trigger an exodus?

Would Netflix’s account-sharing crackdown trigger an exodus?

Article
Apr 25, 2022

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% say they would stay subscribed.

Nearly 2 in 3 US air travelers approve of COVID-19 vaccine passports

Nearly 2 in 3 US air travelers approve of COVID-19 vaccine passports

Article
Mar 09, 2021

US travelers want COVID-19 vaccine passports

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