Partnerships Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Partnerships

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 31, 2024

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.

The Banking & Payments Show: 2024 trends in banking

Audio
Jan 23, 2024

On today’s episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

Ad platforms will capitalize on the power of partnerships in 2024

Ad platforms will capitalize on the power of partnerships in 2024

Article
Jan 05, 2024

2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.

5 partnerships that caught marketers’ eyes in 2023

Article
Nov 30, 2023

It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.

Life insurers that tie up with partners today will win big on embedded insurance

Article
Jun 23, 2023

Embedded life insurance opens new distribution channels to get basic offerings in front of consumers—and at contextually relevant moments when they’re more likely to buy. To maximize this opportunity, insurers must move fast and partner with brands that are trusted, well recognized, and digitally mature.

Amazon, Walmart, and Shopify compete in the battle of the marketplaces

Article
May 01, 2023

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

4 ways CPG brands and retailers can drive sales amid inflation

Article
Apr 21, 2023

Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.

Spotlight: US Life Insurance Technology Spending Forecast 2022

Spotlight: US Life Insurance Technology Spending Forecast 2022

Report
Dec 02, 2022

To stand out against competitors, tech leaders must sharpen their agility to act quickly on emerging opportunities, zero in on key priorities, and carefully allocate budgets.

Embracing affiliate: What’s it going to take? | Sponsored Content

Article
Nov 07, 2022

Affiliate marketing investment hit $9.1 billion in 2021, but the channel is not widely embraced or recognized for its value. In order to ease hesitations and increase the channel’s profile, a few things need to change.

Everything you need to know about privacy in partnerships | Sponsored Content

Article
Dec 06, 2021

In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.

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Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers

Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers

Audio
Aug 02, 2021

On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

Nationwide partners with Insurify to augment digital brokerage offering

Article
Jun 14, 2021

Presenting customers with a range of coverage options will boost satisfaction, and this partnership reflects Nationwide’s insurtech ecosystem strategy, which we will see replicated in the wider US insurance market.

Publishers and Commerce 2021

Publishers and Commerce 2021

Report
Apr 09, 2021

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

Article
Jul 13, 2020

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

Top 10 Tech Trends for 2020

Top 10 Tech Trends for 2020

Report
Mar 05, 2020

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

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