On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.

Choosing the right tech solutions can be like entering a long-term relationship with vendor partners. “There has to be a long-term gain more than just a nice-to-have quick incremental add,” said Ann Marie Ippoliti, vice president of ecommerce and marketing for Michael Kors at The Lead Summit in New York City earlier this week.

Affiliate marketing is now a $10 billion industry, and marketers recognize its effectiveness. Yet many aren’t prioritizing affiliate marketing spend, due to difficulty with attribution or classifying it as social media spend. Here are five charts demonstrating the state of affiliate marketing.

In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.