Paramount merger hits hurdles: Paramount’s WBD deal draws new lawsuits, leaving advertisers planning for both a merger and a standalone future.

States move to challenge Paramount: Twelve states seek to block Paramount’s WBD acquisition, leaving advertisers in limbo over 2027 media buying.

Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.