Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock’s CMO, ahead of her session at CommerceNext in June.

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

A June 2018 uShip survey found that 21% of US digital buyers who purchased an oversized item online have received something damaged, and 15% never even received the item they ordered.