Outsourcing Trends & Statistics
Omnicom and IPG cut 8,200 roles pre-merger—with more to come
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
OpenAI and Microsoft generative AI profits likely to be examined against human toll
Commercial generative AI poses risk for companies: Kenyan workers paid under $2 per hour to help build ChatGPT are among many human contributors behind generative AI who aren’t given sufficient compensation.
Customer experience teams grapple with strained resources in tight job market
Companies outsource CX work amid labor crunch: Consultancies and agencies can help build customer-centric cultures and increase revenue and productivity.
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
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