Outdoor Trends & Statistics
Amazon uses smaller sales events to keep consumers spending outside of Prime Day
Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.
US Digital Ad Spending 2021
US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.
Out-of-Home Advertising Is Becoming More Digitally Driven
This year, digital out-of-home (DOOH) ad spending will increase 1.6%, and in 2021 it will grow 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.
UK Digital Out-of-Home Advertising
UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.
Ad Spending in Europe 2018
This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
Powerful data and analysis on nearly every digital topic.
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