Organic search traffic Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Organic search traffic
Organic search and social hold their ground in driving web traffic as genAI trails behind
Article
May 19, 2026
AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.
AI-powered Bing is making inroads on Google’s search lead
Article
Mar 27, 2023
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
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