Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. “It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event.

Brands and retailers are struggling to keep up with changes to the shopper experience as consumers adopt genAI-powered “click-less journeys.”

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

GenAI could help marketers more easily generate creative, bringing a host of benefits and cost savings. To fully take advantage of the technology, advertisers should understand the key use cases of genAI for creative—and their potential downsides.

This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.

In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.

In this eMarketer Tech Talk webinar, made possible by Optimizely, Wes McCabe, product marketing manager at Optimizely, and Mike Loveridge, head of conversion rate optimization at Intuit, share key lessons for experimenting at scale to deliver a winning digital experience.