Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.

Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel’s importance.

Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.

As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.

European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

This report examines the latest trends in push notifications, offers guidance on developing strong metrics for measuring campaign success, and provides practical advice for garnering opt-ins and using personalization to improve outcomes.