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EMARKETER

Oppenheimer Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Oppenheimer
AppLovin's Axon launch takes aim at Meta and Google amid looming SEC probe

AppLovin's Axon launch takes aim at Meta and Google amid looming SEC probe

Article
Oct 08, 2025

AppLovin’s launch of Axon marks its transformation from mobile gaming to full-scale AI ad platform — and one of ad tech’s boldest pivots yet. The new Axon Ads Manager promises real-time AI bidding, Shopify integrations, and transparent attribution as the company positions itself as a performance-driven alternative to Meta and Google. The rollout comes as the SEC investigates AppLovin’s data practices, spotlighting the tension between AI-powered innovation and compliance. Marketers see opportunity — regulators see risk.

Oscars viewership increased, proving live events remain an important ad opportunity

Oscars viewership increased, proving live events remain an important ad opportunity

Article
Mar 04, 2025

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn’t necessarily mean that live events are a lost cause.

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