Okcupid Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Okcupid
Tinder and Match.com open hearts, but not wallets, amid belt-tightening
Article
Feb 13, 2023
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
What Do People Make of Online Dating Services?
Audio
Feb 13, 2020
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.
Powerful data and analysis on nearly every digital topic.
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