Nielsen alternatives Trends & Statistics
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VideoAmp’s Upfront event signals shift away from tradition
Article
Apr 09, 2025
VideoAmp gains on Nielsen, partners with Televisa: The company’s Upfront event highlighted the major changes across the measurement landscape.
Nielsen will sunset panel-only measurement in Q4 2025
Article
Jan 27, 2025
Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.
Paramount and Nielsen’s rocky relationship gives VideoAmp a chance
Article
Sep 27, 2024
VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.
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