Nextroll Trends & Statistics
NextRoll and Audigent identify new Privacy Sandbox API use case that enhances privacy-safe scalability
NextRoll, in partnership with Audigent, recently used Google's Protected Audience API (PAAPI) advertising tool to generate nearly 5 million impressions in a privacy-safe way. As third-party cookies disappear, this new use case shows that large scale reach is still possible.
NextRoll VP on Google’s Privacy Sandbox: ‘It’s going to keep on changing,’ so start experimenting now
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
Privacy Sandbox testers raise concerns about latency and signal loss
Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google’s embattled post-cookie solution.
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