The EU’s regulatory environment will hinder investment in AI-generated ads and agentic commerce in 2026. But TikTok Shop’s expansion will be a catalyst for live commerce.
Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.
Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
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