The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.

Marketers agree creative drives results, but many still struggle to define and scale it. Taylor Stewart, global head of retail media engagement at TripleLift, joins EMARKETER’s Arielle Feger to discuss how brands are closing the creative gap by using AI, testing roadmaps, and full-funnel strategies to turn ideas into measurable performance.

Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.

Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.

Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.