The news: AMC Entertainment’s stock plummeted 7.4% on Tuesday, per TipRanks, after the chain started running additional ads before screenings—building on AMC’s 27.8% YTD loss. AMC simultaneously announced a debt and financing agreement that included $223 million in new financing for debt maturing in 2026 and converting at least $143 million worth of existing debt into equity. Our take: Higher ad revenues for AMC could offset the chain’s financial difficulties, but its refinancing plan shows ads alone aren’t enough. Investors are seeking a clear path to consistent profitability.

National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.