Mms Trends & Statistics
SMS Marketing 2021
SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.
Iris Nova’s Zak Normandin talks social media investments and customer retention
We spoke with Zak Normandin, founder and CEO of Iris Nova, about how his company has leveraged SMS to better serve its customer base.
Optimizing Your Marketing Strategies for an Increasingly Mobile World | Sponsored Content
Adults in the US will spend 23 additional minutes per day on their smartphones in 2020, making a mobile strategy even more important than before.
Daily Forecast: Worldwide Mobile Messaging App Users Surpass Mobile Phone Social Network Users
eMarketer forecasting analyst Rini Mukhopadhyay tees up our usage figures for mobile messaging apps worldwide, which recently hit a tipping point against mobile phone social network users.
How the New Texting Standard Will Change Messaging and Marketing
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts