Micro Trends & Statistics
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Consumers distrust influencer marketing more than other ads, study finds
Article
Sep 12, 2025
Even as advertisers shift budgets to creators, consumers are more distrusting of influencer marketing than other advertising, per a National Advertising Division (NAD) of BBB National Programs report. Authenticity is the differentiating factor that will earn consumer trust even as audiences remain skeptical of influencers.
Micro-influencers present macro opportunities
Article
Nov 29, 2021
Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
3 new things in tech: Facebook goes Meta, chip shortages cost Apple, and Nike takes on virtual goods
Article
Nov 04, 2021
Read the latest tech stories from Insider Intelligence.
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