Message Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Message
5 charts showing the potential of text message (SMS) marketing
Article
Jan 23, 2024
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
Discord eats into Meta’s messaging dominance
Article
Jul 14, 2022
In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.
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