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Megabanks Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Megabanks

Big neobanks’ global growth plans could shake up the US landscape

Article
Oct 23, 2025

UK-based neobank Revolut has achieved two new steps in its global growth plan: acquiring a Cyprus crypto license, which allows it to offer crypto services across Europe, and getting approval for its Mexican banking license. It ultimately intends to acquire a licensed bank in the US. Neobank “super apps” offer huge suites of financial products and services, including global transfers. If they reach the right segments, they could pull more customers away from smaller FIs—particularly Gen Zers (Revolut’s focus) and Latin American consumers (Nubank’s core market).

Fintechs secure almost half of all new checking accounts, report finds

Article
Apr 29, 2024

Traditional financial institutions are losing new business to digital competitors. But banks can still compete.

Digital account openings at traditional banks grow modestly, with megabanks winning the lion’s share

Digital account openings at traditional banks grow modestly, with megabanks winning the lion’s share

Article
Sep 11, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

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