Mediakix Trends & Statistics
How Dunkin' Brands Incorporates Video Into Its Influencer Strategy
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Instagram has begun hiding ‘likes’ for select users worldwide, expanding a test that could determine whether or not they will be permanently hidden from public view.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
Who’s Afraid of Fake Followers?
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Global Influencer Marketing 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts