Matterkind Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Matterkind
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

Report
Apr 28, 2021

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Publishers and Commerce 2021

Publishers and Commerce 2021

Report
Apr 09, 2021

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

US Digital Audio Ad Spending 2020

US Digital Audio Ad Spending 2020

Report
Sep 09, 2020

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

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