With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.

With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta’s ad-heavy platforms.

Both apps see user spikes in light of Trump’s win and Musk’s divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.

With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.

Musk gave advertisers a reason to leave Twitter. He exacerbated long-standing issues and created new ones. Six months into Musk-era Twitter, most brands aren’t ready to resume spending, largely because they don’t trust the man in charge.

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.

It’s easy to be pessimistic about the state of social media in 2023. But while challenges will persist, the shifting landscape will also give rise to more opportunities for marketers to reach social audiences.

It will be another turbulent year for social media in Latin America. As the number of users nears 400 million, declines at Facebook and Twitter will have profound, long-lasting implications for the region’s two biggest markets: Brazil and Mexico.

Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.

Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter.

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.

Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.